UX Research
UX research and usability testing
The best products start with a simple question: what do users actually need? Through interviews, usability testing and behavioural data, we turn assumptions into evidence, so every design decision has a clear reason.
Why this service
Evidence-based decisions
Decide on real user behaviour instead of guesswork.
Lower cost of change
We find problems before code is written, when they are cheap to fix.
Clear priorities
Know which features matter most to users and to the business.
A shared language
Personas and journey maps align product, sales and engineering.
How we do it
Frame the questions
We agree the business goals and key assumptions with you.
Interview and observe
We talk to real users and watch how they work.
Usability testing
We test prototypes or your live product against real tasks.
Insights and recommendations
Findings become a prioritised list of actions.
What you get
- Research plan
- Personas and journey maps
- Usability test report
- Prioritised improvement backlog
Frequently asked questions
How long does user research take?
Usually two to six weeks depending on scope; we set a precise plan in the first session.
How many users do we need for usability testing?
Five to eight users per audience group usually reveal most of the major issues.
What if the product does not exist yet?
We can test prototypes or even paper sketches; that is the best time to learn.
How do research findings reach the design?
The same team designs from the findings, so no insight is lost between teams.
Tell us about your project
Write a few lines about it and we will get back to you within one working day for a free conversation.