Market research is an integral part of marketing or marketing. Nowadays everyone knows that power is in the hands of buyers! That's when they decide to buy. You know that customers do most of their research online before buying. with these explanation:
Does your marketing plan match the way you buy today's customers?
To what extent are you aware of the real needs of your customers?
- Are you familiar with the market research process?
Consider the following statistics about the behavior of modern buyers:
• 75% of smartphone owners first use the search engine to meet their immediate needs. (According to data from Google in 2018)
• 78% of consumers are blocking emails from a particular brand because they receive too many emails.
Data analytics is a topic that is becoming increasingly popular nowadays due to the massive amount of data available since the use of computers and especially the use of the Internet. Given that data is ubiquitous and widely available in the world today, it is necessary to collect, monitor and analyze it appropriately and to extract and apply the knowledge contained in this data to further the goals. People who specialize in this field, using technology and methods available in the field, help organizations achieve their goals and identify new strategies and strategies. In general, the main roles of these people can be summarized as follows:
• Identify and collect relevant data on customers, competitors, markets, economics, finance and technical data
• Perform statistical, financial, quantitative and qualitative analysis for products, markets and competitors
• Convert data and analytics into effective and executable reports to upstream and downstream executives
In simple terms, this type of requirement is directly related to the user's business activities and the developer must implement them so that the user can use the software. For example, "software must be able to create a new account side" is an operational requirement. Traditionally operational needs were expressed as a list of facilities (such as the one given above), but today more effective methods such as Usecase or the use of UML are expanding.
Prototyping is often done at the final stage of the design thinking process, with the goal of discovering users' reactions to the prototype, introducing new solutions to existing problems, and determining whether the implemented solutions have been successful. Based on the results of this experiment, problems and problems may be redefined at earlier stages of the project to gain a better and more effective understanding of the potential problems users may encounter when working with the product in the intended environment.
At this stage all stages of the above sectors (market research, data analysis, functional requirements, prototype provisioning) are acknowledged at this stage, all implemented and the project structure goes together to form a unified system. they give.
Providing software maintenance and maintenance services in addition to deploying and deploying systems to maintain systems performance and service continuity in the form of maintenance and support contracts, including:
- Software maintenance and bug fixes for optimal operation
- Take necessary measures to maintain and maintain information and secure storage
- Providing the latest software edits designed and implemented by the technical team and installing these edits on client computers
- Completion and upgrading of software to meet the new needs of support and maintenance services can be provided by the following methods:
- Phone answering
- Online support and online communication (ONLINE) with client computers and instant troubleshooting
- The presence of experts at the employer's place and troubleshooting in person